Who would be the audience for your media product?

The target audience is the group at which are film is aimed at, this is often a age group or gender. It determines how we will make the film and what we will involve in the production of it.

The audience we have targeted with are media product is of a teenager age range of 12-19 years of age. As a result we have used actors and characters that are relatable to this age group. To begin with, in the opening sequence the female character is clearly a 15-17 year old teenager, this makes her relatable to the audience and will increase the like hood of attracting the audience at which we are targeting. The costume she is wearing is something a teenager would be expected to wear at her age showing this. The male character being of a similar age group adds to the effects of this.

The genre of film is thriller, this is a genre that is very popular among the teenage population this makes it very appealing to the age group as it will be similar to other films they have seen in cinema’s of the same genre. It particularly will appeal to couples as it would (if we continued the project) of contained a element of romance to it.


The film may also appeal to a more broader audience. Particularly those who liked films that share similar traits and of the same genre, the most similar film is ‘brick’ as it has a similar opening sequence and storyline as a result we may also attract fans of similar films. Similarly, as the audience is likely to be much smaller we are aiming for a niche audience. As we are not aiming to attract a massive audience of people of many different ages. Thrillers are also more popular with niche audiences, due to their complex narrative.